Press Releases & Newsletters
Precision-engineered corporate communication designed to capture media attention and keep your stakeholders informed. We translate complex business milestones into compelling narratives that resonate with journalists and industry leaders across Australia.
In an era of information saturation, the difference between a press release that is ignored and one that is published lies in the editorial angle. Most corporate announcements fail because they focus on the company's internal satisfaction rather than the external value provided to the reader. Our approach is rooted in journalistic discipline: we identify the "hook," verify the facts, and structure the narrative to meet the strict requirements of modern newsrooms.
Whether you are announcing a strategic partnership, a product launch, or a leadership change, your communication must be concise, authoritative, and devoid of corporate jargon. We provide a streamlined editorial process that ensures your news is delivered with the professional polish required to maintain your brand's reputation in the Melbourne business community and beyond.
Our Strategic Communication Process
The Strategic Brief
We begin with a deep dive into your announcement. We identify the core news value, the target media outlets, and the primary message you need to convey. This stage ensures we are aligned on the objective before a single word is written.
Drafting & Angle Development
Our editors craft the release using the inverted pyramid structure—placing the most critical information at the top. We develop a compelling headline and a strong lead paragraph to ensure immediate engagement from editors.
Verification & Refinement
We cross-reference all facts, quotes, and data points. Through a rigorous internal review, we strip away fluff and superlatives, leaving a clean, factual, and high-impact document ready for distribution.
Final Approval & Delivery
The final draft is delivered for your review. After incorporating your feedback within the agreed revision rounds, we provide the final version in a distribution-ready format, including suggested subject lines for email pitches.
Who This Service Is For
Our press release and newsletter services are specifically tailored for organisations that require a high degree of professional discretion and editorial precision. We typically work with:
- B2B Technology Firms: Companies launching complex software solutions or announcing technical integrations that need to be explained simply but accurately.
- Growing Startups: Emerging businesses that have reached a milestone—such as a funding round or a significant user milestone—and need to establish market authority.
- Professional Service Agencies: Firms announcing new partnerships, office expansions in the Melbourne CBD, or the appointment of new senior executives.
- Non-Profit Organisations: Entities reporting on the impact of their initiatives or announcing annual gala events and fundraising goals.
How the Editorial Work is Managed
Every project is managed by a dedicated editorial lead. We do not use generic templates; instead, we build the narrative based on the specific news cycle of your industry. Our work involves interviewing your subject matter experts to extract the "human" element of the story, which is often what journalists are actually looking for. We manage the flow of information from your internal team to the final document, ensuring that no critical detail is overlooked and that the tone remains consistent with your corporate identity.
What You Need to Prepare
To ensure the delivery of a high-quality release within our standard timelines, we ask clients to provide a comprehensive information packet. This should include:
- The Core Fact Sheet: A list of dates, names, figures, and the specific event being announced.
- Approved Quotes: Draft statements from your CEO or project lead, which we will then refine for impact and flow.
- Target Audience Profile: Information on which publications or stakeholder groups you are targeting.
- Supporting Materials: Any internal data, white papers, or previous releases that provide context for the current news.
Deliverables: What You Receive
Upon completion, you receive a professional package designed for immediate use. This is not just a text file, but a strategic asset. The deliverables include:
- Final Press Release: A polished document in DOCX or Google Docs format, structured for media distribution.
- Version History: A record of changes and tracked edits for your internal audit.
- Optimised Headlines: Three variations of the headline (conservative, bold, and SEO-focused).
- Meta-Descriptions: Short summaries for digital distribution and social media sharing.
- Newsletter Adaptation: If requested, a version of the release rewritten specifically for your internal email subscribers to maintain a warmer, more personal tone.
Timelines and Delivery
Our average delivery time for a standard press release is 5 days. This allows for the necessary research, drafting, and internal quality control. If your news is time-sensitive, we offer an urgent turnaround option, which incurs an additional fee of 30% as specified in our business rules. All timelines begin from the moment we receive the complete information packet and the initial deposit.
Exclusions: What We Do Not Provide
To maintain our editorial integrity and focus on professional corporate communication, there are certain services we do not offer:
- Media Distribution: We write the content; we do not operate a wire service or guarantee publication in specific media outlets.
- Fake Reviews: We never write testimonials or fake news stories to manipulate public perception.
- Political Campaigning: We do not produce materials for political agitation or election campaigns.
- Regulated Advice: We do not write texts that provide medical, financial, or investment advice.
Pricing and GST Calculation
Our pricing is transparent and based on the complexity of the release. For a standard corporate announcement, we charge a flat fee per release. In accordance with Australian law, all prices are subject to a 10% Goods and Services Tax (GST). When you receive your invoice, the GST is added to the base price (ex GST) to reach the final total (inc GST). For B2B clients, payment terms are 14 days from the date of invoice.
Service Inclusions
- Initial strategic consultation to define the news angle.
- Full research of the current industry landscape.
- Writing of the main press release body.
- Refinement of executive quotes for maximum impact.
- Up to 2 rounds of revisions based on client feedback.
- Creation of 3 distinct headline options.
- Provision of meta-descriptions for digital distribution.
| Service Level | Unit | Price (ex GST) | Price (inc GST) |
|---|---|---|---|
| Standard Release | per release | $545.45 AUD | $600.00 AUD |
Frequently Asked Questions
How do you ensure the press release is "newsworthy"?
We apply a journalistic lens to your news. We look for the "so what?" factor—the reason why a journalist or a customer should care about your announcement. By focusing on the impact, the innovation, or the solution provided, we move the text from a simple "company update" to a genuine piece of news.
Who owns the copyright to the final text?
Exclusive rights to the final text are transferred to the client immediately upon full payment of the invoice. Until that time, the draft remains the property of Jocatoryorixni Pty Ltd.
Can you help us distribute the release to journalists?
Our expertise is in the editorial creation of the content. We do not provide distribution services or maintain a media database. However, we provide the text in a format that is perfectly optimised for you to send via your own PR channels or wire services.
What happens if we need more than two rounds of revisions?
We include two comprehensive rounds of revisions in our standard price. If significant changes to the original brief occur or additional rounds are requested, these will be billed as additional editorial hours at our standard proofreading rate.
All engagements for press release writing are subject to the Terms and Conditions of Jocatoryorixni Pty Ltd. A 50% deposit is required to commence work on all new projects.